How UAE businesses get leads, what a lead costs and how leads are followed up

Four guides and a calculator on getting leads, working out what each one costs and following them up. I wrote them from the buyer’s side, and I also run a company that sells lead generation services, so each page says where that matters.

Start here

How UAE businesses get leads, what a lead costs and how leads are followed up sets out the order I would work in: define a lead, deliver it, count the cost, follow it up.

Go deeper

• Lead sources and how each one delivers leads
• Lead follow-up checklist for UAE teams
• Measuring cost per lead and the mistakes that distort it

Calculate

The cost per lead calculator shows cost per lead, per qualified lead and per customer from your own numbers. Short notes on narrower questions are on the blog.